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Growing century old rich legacy with technology and process innovation

Rohan Ursal Cover

Shree Chhatrapati Shivaji Market Yard of Pune is one of the most bustling market places in Maharashtra. Spread over 175 acres in over 1000 commercial blocks (galas), the agri produce at the market follows an intricate distribution chain, changing hands from farmers, commission agents (adate), traders, wholesalers to retailers. Some of the new generation of licensed traders at the market are reforming the trading practices by using management principles and adopting technology to bring in more transparency and generating better returns for the farmers. Meet Pune based Rohan S. Ursal, a Management professional and Partner at DB Ursal and Sons dealing in trading of fruits, who was honoured with Innovative Young Entrepreneur Award at Krishithon 2017 for his efforts in strengthening the Indian Agri Sector.

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