Pune is fast making its mark in the fashion circuit of India. It is home to many creative, talented fashion designers. Many dream of starting their own clothing line and some, actually, turn their dreams into reality. Meet one such talented duo of Saloni Sardesai and Manisha Nihalani, owners of fashion label Thee.
Alumnae of School of Fashion Technology in Pune, they started their career working with a top multi designer store. Manisha also moonlighted as a stylist for fashion shoots. Both of them decided to use their extensive experience gained to launch their own label in 2012 and aptly titled it, Thee – archaic for YOU.
Thee, the label, emerged from a shared philosophy of Manisha and Saloni – a collective reflection of their thoughts on fashion, which is chic, classic & timeless, every piece has its own identity which narrates it’s ethos.
Brand Thee got off to rocking start, when a beauty contest participant who wore their silhouette won the contest describing the collection as “Chic, classy and comfortable”. Soon Thee was available at some leading multi designer stores like ‘Rudraksh’, Pune & Vadodara, ‘Aura’ in Nagpur, Chattisgarh & Surat, ‘Collage’ in Chennai. This was followed by huge success at some exhibitions in Dubai.
Collections over the years
Thee has specialized in prêt diffusion, blending ethnic values with western thought to innovate & design clothes for women with special focus on style and comfort. Adhering to its credo that style and comfort can go hand in hand, Thee unveiled its first Bridal Wear collection a year back with emphasis that the bride should not be weighed down by her clothes on her wedding day but feel liberated by them to enjoy her big day.
Pune is very different market. There is section which is very open to new idea and there is section which is very closed mind but the one thing which strikes the most is people in Pune want classy and chic look – Manisha Nihalani
This journey has been fabulous as we loved dressing up every client, the change is gradual with the crowd and as we say be Thee be you – Saloni Sardesai
Four years after its successful launch, Manisha and Saloni are cautious of the fact that their journey has just begun and they are constantly experimenting to evolve their product line. In their words, Thee isn’t about clothes, design, textures or style; It is primarily about people, about YOU.