Event Management is looked upon as a sunrise industry in the service sector today. As per a report by EY-EEMA, the events industry (organized portion) in India is predicted to grow over 16% CAGR and cross Rs. 10,000 Crore mark by 2020-21. The functioning of the Industry is also getting extremely professional and organized with time. Meet the young vibrant team behind Narmada Events, the leading event management firm from Jabalpur, who are transforming their events into experience creation with amalgamation of technology, innovative ideas and creative content. Recipient of MyFM Entrepeneurs and Excellence award 2017, they not only make an event happen, they make it a happening one.
A brainchild of Vipul Pandey, Founder and Director, the seeds of Narmada Events were sown in 2012 when he was in the first year of his Electronics Engineering at Gyan Ganga Institute of Technology, Jabalpur. With the help of his college friends, he conceptualized a pocket friendly new year party aimed exclusively for students. They organized the party on 2 Jan 2013 instead of the usual 31 Dec night. With the premium rates no longer applicable, they got better deals from vendors and were also able to secure a good number of gift vouchers from local businesses. Buoyed by the success of his very first event, he decided to venture in this field.
We realized that this field is unique as it offers a win-win arrangement for organizers, vendors and the attendees as well.
Dreams take shape – The budding years
They built upon the fabulous start and organized varied nature of events like parties, DJ wars, dance workshops, cultural festivals like garba and stage shows in 2013 and 2014 getting rich exposure of various facets of event management. Vipul’s friends Abhishek Patel and Vidit Soni also joined him and Narmada Events took off. Many of their close friends like Sahil Patel have been helping them throughout their journey. They grew and leveraged their network and increasingly became better at design, planning and risk management, production, artist management and execution of events. Working with agility and extreme sense of professionalism, they managed events whilst balancing their studies.
In the initial years, we were a bit hesitant in approaching clients all out as we weren’t sure what sort of events we should be doing. We treaded the path cautiously.
2015 turned out to be a game changer for Narmada Events. Having built trust and a certain brand value of their own, they ventured into managing wedding events. Indian weddings definitely need lot of time and effort towards planning, implementation and attention to minute details but Team Narmada Events organized them to perfection. They got their biggest break towards the end of the year when they managed a big fat wedding of sorts which also involved managing over 15 performing artists, including some international artists, who came from Delhi, Mumbai and other cities.
It was one of the best experiences! Not only the wedding was grand, we also had our share of anxious moments. Just the night before the wedding, unfortunately, our city’s airport runway got closed because of an accident. As a result, all the inbound flights of next day got cancelled. We had to get into crisis management mode to ensure all our performing artists reach on time for the event. It was a nail-biting finish!
Creative and Innovative Production solutions
They haven’t looked back ever since. Team Narmada Events continues to set new benchmarks with each event in Jabalpur. Be it organizing 4 out of the 6 premiere new year parties in town in 2017 to hosting bollywood celebrities like Himesh Reshammiya, Sunil Grover, Mugdha Godse, Krishna Abhishek, Kushal Tandon to bringing top performers like Guru Randhawa, Zakir Khan, Ami Mishra, Hardy Sandhu, Sunil Pal to Jabalpur, they boast of a repertoire of artists that only few can match in such a short period.
Managing events with Bollywood celebrities
Narmada Events, Jabalpur
♦ A premier event management firm of Jabalpur started by three college students in 2013
♦ Successfully executed 170+ events till date
♦ Introduced many renowned bollywood celebrities to Jabalpur for events.
♦ Large repertoire of established and upcoming Indian and Foreign artists
♦ Pioneer in managing events like Weddings, Brand Activations, Promotions, Live Concerts, Fests, Parties, etc
♦ Experts in innovative Design and Production (Stage, Light, Sound) solutions
Managing events with top celebrity performers
We used to frequently visit the Narmada ghat to brainstorm event ideas. We weren’t sure what should we name our venture and we said, ok let’s keep it as Narmada Events for now. It turned out to be lucky for us!
In the galaxy of stars
EY-EEMA Report – Future prospects of the Industry
♦ Rising number of rich and super-rich is creating a huge market for weddings, parties, etc.
♦ Government spending on events is estimated to increase at a growth rate of 14%.
♦ By 2020, more than 60% of India’s population will be below 35 years – a major plus for experiences industry.
♦ Rural events and activations would gain increased importance over next 2-3 years
♦ By 2020, another 10 cities are expected to become mini-metros. This would give a boost to the industry
In the business of creating experiences, an event may be forgotten, but an experience will last a lifetime. Narmada Events has evolved over the years and has grown considerably both in size and stature. They plan to expand and grow their operations across all of Madhya Pradesh. Their future only promises to be bigger, better and brighter.